Doctor of Philosophy in Business. University of Nebraska-Lincoln. 2001 Master of Arts in Business Administration (Business). University of Nebraska-Lincoln. 1998 Master of Management Studies (Marketing). University of Bombay, India. 1991 Bachelor of Arts in Economics. Osmania University, India. 1989 Academic Subfields Consumer Behavior/E-Marketing Research Interests Household Decision Behavior/ Consumer Generated Content Applied Interests Marketing Research/ E-Marketing/ Consumer Behavior Courses Marketing Management Marketing Research Buyer Behavior